{"id":8790,"date":"2013-07-13T17:45:01","date_gmt":"2013-07-13T15:45:01","guid":{"rendered":"http:\/\/www.interflora.fr\/blog\/?p=8790"},"modified":"2026-04-07T14:54:47","modified_gmt":"2026-04-07T12:54:47","slug":"operation-mnemosyne-les-fleuristes-mobilises","status":"publish","type":"post","link":"https:\/\/www.interflora.fr\/blog\/operation-mnemosyne-les-fleuristes-mobilises\/","title":{"rendered":"Orchid\u00e9e Mn\u00e9mosyne : les fleuristes mobilis\u00e9s"},"content":{"rendered":"<p><strong><em>\u00ab La m\u00e9moire, c\u2019est notre pass\u00e9, notre futur et donc notre pr\u00e9sent. Sans elle, la vie perd son sens. Agissons pour aider la recherche sur la maladie d\u2019Alzheimer. \u00bb <\/em>Au mois de mars, l\u2019actrice fran\u00e7aise Nathalie Baye donne le coup d\u2019envoi de l\u2019op\u00e9ration Mn\u00e9mosyne, une initiative de l\u2019Association pour la recherche sur Alzheimer, \u00e0 laquelle est associ\u00e9e Interflora.<\/strong><\/p>\n<figure id=\"attachment_8796\" aria-describedby=\"caption-attachment-8796\" style=\"width: 268px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8796\" title=\"Fabienne Arnaudo Mnemosyne\" src=\"\/\/www.interflora.fr\/blog\/wp-content\/uploads\/2013\/08\/Fabienne-Arnaudo-Mnemosyne1.jpg\" alt=\"Marinette Fleurs\" width=\"268\" height=\"412\" \/><figcaption id=\"caption-attachment-8796\" class=\"wp-caption-text\">Fabienne Arnaudo expose l\u2019orchid\u00e9e Mn\u00e9mosyne<br \/>\u00e0 l\u2019int\u00e9rieur de son magasin Marinette,<br \/>dans le centre-ville d\u2019Arles (\u00a9 Bastien Celotto).<\/figcaption><\/figure>\n<p>Cr\u00e9\u00e9e par l\u2019orchid\u00e9iste parisien Yannick Vincent et le producteur n\u00e9erlandais Ter Laak, Mn\u00e9mosyne est alors disponible dans une tr\u00e8s grande partie des magasins Interflora en France. Pour les fleuristes du r\u00e9seau, l\u2019heure est \u00e0 la mobilisation. Rencontre avec Fabienne et Alain Arnaudo, qui dirigent le magasin Marinette Fleurs, \u00e0 Arles.<\/p>\n<p><strong>Vous \u00eates artisan <a title=\"Les plus grands fleuristes de France\" href=\"https:\/\/www.interflora.fr\/blog\/avis-fleuriste-metier-realite\/\">fleuriste<\/a> \u00e0 Arles ?<\/strong><br \/>\nFabienne Arnaudo : Cela fait tout juste 50 ans ! Notre magasin familial existe depuis 1956. Nous travaillons dans un cadre charg\u00e9 d\u2019histoire, un clo\u00eetre du XIIe si\u00e8cle situ\u00e9 dans le centre-ville pi\u00e9ton d\u2019Arles. C\u2019est la petite boutique du coin de la rue. Nous misons donc sur la client\u00e8le locale.<\/p>\n<p><strong>Pourquoi \u00eates-vous sensible \u00e0 cette op\u00e9ration ?<\/strong><br \/>\nNous avons eu des cas dans notre famille et avons touch\u00e9 du doigt les ravages que peut faire cette maladie. C\u2019est un bon moyen d\u2019aider.<\/p>\n<p><strong>Comment avez-vous pr\u00e9sent\u00e9 cette orchid\u00e9e ?<\/strong><br \/>\nNous l\u2019avons pr\u00e9sent\u00e9e en vitrine ainsi qu\u2019avec son affiche \u00e0 l\u2019int\u00e9rieur du magasin. Les clients ont remarqu\u00e9 l\u2019<a title=\"L\u2019orchid\u00e9e Phalaenopsis\" href=\"https:\/\/www.interflora.fr\/c\/plantes\/orchidees\">orchid\u00e9e<\/a> et ont trouv\u00e9 son prix abordable. Quand ils ont compris l\u2019op\u00e9ration, ils ont imm\u00e9diatement jou\u00e9 le jeu.<\/p>\n<p><strong>Quel type de client\u00e8le avez-vous touch\u00e9 ?<\/strong><br \/>\nC\u2019est une vente au contact direct qui a bien fonctionn\u00e9, notamment pour la F\u00eate des m\u00e8res. Apr\u00e8s avoir re\u00e7u leur orchid\u00e9e, certaines clientes sont m\u00eames revenues pour nous soutenir.<\/p>\n<p><strong>Pensez-vous poursuivre cette op\u00e9ration ?<\/strong><br \/>\nOui, car c\u2019est une jolie plante et une bonne action. De nombreux clients voient l\u2019affiche et se sentent concern\u00e9s. Nous avons donc d\u00e9cid\u00e9 de remettre cette orchid\u00e9e en avant.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/gLrXmV1IICQ?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"encadre\">\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-8816\" title=\"Mnemosyne\" src=\"\/\/www.interflora.fr\/blog\/wp-content\/uploads\/2013\/08\/Mnemosyne-71.jpg\" alt=\"Mnemosyne\" width=\"134\" height=\"200\" \/><\/p>\n<h2>Marinette Fleurs : des artisans engag\u00e9s<\/h2>\n<p>Si l\u2019op\u00e9ration Mn\u00e9mosyne sensibilise la client\u00e8le, elle permet aussi \u00e0 de nombreux fleuristes de manifester leur engagement. Marinette fait partie de ceux-l\u00e0.<br \/>\n<em>\u00ab Cette op\u00e9ration permet de se rendre compte qu\u2019Alzheimer concerne beaucoup de monde, les patients mais aussi tous leurs proches. C\u2019est un sujet qui interpelle et qui \u00e9prouve. J\u2019ai donc d\u00e9cid\u00e9 de faire plus largement la promotion de cette op\u00e9ration, notamment lors des r\u00e9unions du Lions Club, auxquelles je participe r\u00e9guli\u00e8rement \u00bb<\/em>, indique Fabienne Arnaudo.<br \/>\nDes initiatives similaires se sont ainsi multipli\u00e9es \u00e0 travers toute la France. Activement soutenues par les m\u00e9dias, la semaine et la journ\u00e9e internationale contre la maladie en septembre ont permis \u00e0 l\u2019op\u00e9ration Mn\u00e9mosyne d\u2019occuper le devant de la sc\u00e8ne.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour les fleuristes du r\u00e9seau, l\u2019heure est \u00e0 la mobilisation. Rencontre avec Fabienne et Alain Arnaudo, qui dirigent le magasin Marinette Fleurs, \u00e0 Arles.<\/p>\n","protected":false},"author":1,"featured_media":17109,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[164],"tags":[175],"class_list":["post-8790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-interflora","tag-interflora"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/www.interflora.fr\/blog\/author\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"Pour les fleuristes du r\u00e9seau, l\u2019heure est \u00e0 la mobilisation. Rencontre avec Fabienne et Alain Arnaudo, qui dirigent le magasin Marinette Fleurs, \u00e0 Arles.","yoast_meta":{"title":"","description":"L\u2019actrice fran\u00e7aise Nathalie Baye donne le coup d\u2019envoi de l\u2019op\u00e9ration orchid\u00e9e Mn\u00e9mosyne, une initiative de l\u2019Association pour la recherche sur Alzheimer."},"_links":{"self":[{"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/wp\/v2\/posts\/8790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/wp\/v2\/comments?post=8790"}],"version-history":[{"count":1,"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/wp\/v2\/posts\/8790\/revisions"}],"predecessor-version":[{"id":58639,"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/wp\/v2\/posts\/8790\/revisions\/58639"}],"wp:attachment":[{"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/wp\/v2\/media?parent=8790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/wp\/v2\/categories?post=8790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/wp\/v2\/tags?post=8790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}