{"id":8291,"date":"2012-07-15T11:41:39","date_gmt":"2012-07-15T09:41:39","guid":{"rendered":"http:\/\/www.interflora.fr\/blog\/?p=8291"},"modified":"2012-07-15T11:41:39","modified_gmt":"2012-07-15T09:41:39","slug":"interflora-remporte-le-m-site-de-lannee","status":"publish","type":"post","link":"https:\/\/www.interflora.fr\/blog\/interflora-remporte-le-m-site-de-lannee\/","title":{"rendered":"Interflora remporte le M Site de l\u2019ann\u00e9e"},"content":{"rendered":"

\u00ab Le jury a aim\u00e9 l\u2019interface intuitive, la rapidit\u00e9 de chargement des pages, les cat\u00e9gories pour inciter \u00e0 l\u2019achat impulsif et la possibilit\u00e9 de consulter le catalogue, filtrer les articles par prix et popularit\u00e9, commander en ligne et suivre ses commandes. \u00bb<\/em> Le 2 juillet dernier, Interflora remportait ainsi le troph\u00e9e du meilleur M Site de l\u2019ann\u00e9e 2012 dans la cat\u00e9gorie \u00ab Distribution \u00bb<\/em>.<\/strong><\/p>\n

\"\"
Yves Fournier, responsable
du d\u00e9partement Internet Interflora.<\/figcaption><\/figure>\n

\u00ab La remise des prix s\u2019est d\u00e9roul\u00e9e dans les jardins de l\u2019H\u00f4tel particulier, au c\u0153ur de Montmartre. Tous les grands noms du web et du commerce fran\u00e7ais \u00e9taient pr\u00e9sents \u00bb<\/em>, raconte Yves Fournier, responsable du d\u00e9partement Internet Interflora, qui repr\u00e9sentait la soci\u00e9t\u00e9. \u00ab J\u2019ai \u00e9t\u00e9 surpris et bien s\u00fbr tr\u00e8s satisfait. Ce sont les efforts de toute une \u00e9quipe qui ont \u00e9t\u00e9 r\u00e9compens\u00e9s. \u00bb<\/em><\/p>\n

Organis\u00e9e par Google France en partenariat avec Les Echos<\/em> et la Mobile Marketing Association France, cette premi\u00e8re \u00e9dition ouverte \u00e0 toutes les entreprises fran\u00e7aises avait pour objectif d\u2019\u00e9lire le meilleur site mobile de l\u2019ann\u00e9e. \u00ab L\u2019acc\u00e8s au monde de l\u2019Internet se fait maintenant de plus en plus en mobilit\u00e9 quel que soit le secteur concern\u00e9. Ce concours permet de mettre en valeur des acteurs qui ont r\u00e9ellement re-con\u00e7u de A \u00e0 Z leur plateforme en fonction des contraintes des terminaux mobiles \u00bb<\/em>, explique Geoffroy Roux de B\u00e9zieux, pr\u00e9sident d\u2019Omea Telecom-Virgin Mobile.<\/p>\n

\u00ab\u00a0Une mont\u00e9e en maturit\u00e9
\nde l’Internet mobile\u00a0\u00bb<\/h2>\n

\u00ab Nous avons entam\u00e9 au mois de f\u00e9vrier la refonte de notre site et de l\u2019application iPhone ainsi que la cr\u00e9ation d\u2019une application pour Android et iPad. Un travail qui a mobilis\u00e9 les services web et techniques au sein d\u2019Interflora en partenariat avec l\u2019agence userADgents, une \u00e9quipe d\u2019experts reconnus dans le marketing mobile \u00bb<\/em>, ajoute Yves Fournier. Ce sont en r\u00e9alit\u00e9 deux clients de l\u2019agence userADgents qui se sont vus r\u00e9compens\u00e9s lors de cette premi\u00e8re manifestation d\u00e9di\u00e9e au m-commerce : aux c\u00f4t\u00e9s d\u2019Interflora, le PMU s\u2019est distingu\u00e9 dans la cat\u00e9gorie \u00ab Divertissement \u00bb. \u00ab Il a \u00e9t\u00e9 difficile de d\u00e9partager les candidats dans de nombreux secteurs. Cela montre la mont\u00e9e en maturit\u00e9 de l\u2019Internet mobile et ce dans \u00e0 peu pr\u00e8s tous les secteurs. Nous sommes tr\u00e8s heureux d’avoir particip\u00e9 \u00e0 cette initiative en faveur des sites mobiles qui doivent aujourd’hui \u00eatre int\u00e9gr\u00e9s \u00e0 la strat\u00e9gie digitale des annonceurs \u00bb<\/em>, pr\u00e9cise Beno\u00eet Corbin, pr\u00e9sident de la Mobile Marketing Association France.<\/p>\n

\n
\n

\"\"Le meilleur du mobile en France<\/h2>\n

Le jury de ce concours in\u00e9dit en France \u00e9tait pr\u00e9sid\u00e9 par Geoffroy Roux de B\u00e9zieux (pr\u00e9sident d\u2019Omea Telecom-Virgin Mobile), Beno\u00eet Corbin (pr\u00e9sident de la Mobile Marketing Association France) et David Barroux (r\u00e9dacteur en chef des Echos<\/em>).
\nAu banc des laur\u00e9ats figurent \u00e9galement Renault, SFR, Clarins, GDF Suez, Citer, Marie-Claire et Assurland.
\nUn prix \u00ab toutes cat\u00e9gories \u00bb a r\u00e9compens\u00e9 La Fourchette, qui r\u00e9pond \u00e0 dix r\u00e8gles d\u2019or d\u00e9finies sur le site du concours. Un tirage au sort a par ailleurs permis au site d\u2019Amaguiz de se voir offrir une bourse de 15 000 euros destin\u00e9e \u00e0 d\u00e9velopper son site mobile.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Le 2 juillet dernier, Interflora remportait le troph\u00e9e du meilleur M Site de l\u2019ann\u00e9e 2012 dans la cat\u00e9gorie Distribution.<\/p>\n","protected":false},"author":1,"featured_media":17107,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[164],"tags":[175],"class_list":["post-8291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-interflora","tag-interflora"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/www.interflora.fr\/blog\/author\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"Le 2 juillet dernier, Interflora remportait le troph\u00e9e du meilleur M Site de l\u2019ann\u00e9e 2012 dans la cat\u00e9gorie Distribution.","yoast_meta":{"title":"","description":"Le 2 juillet dernier, la marque Interflora remportait le troph\u00e9e du meilleur M Site de l\u2019ann\u00e9e 2012, dans la cat\u00e9gorie \u00ab Distribution \u00bb."},"_links":{"self":[{"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/wp\/v2\/posts\/8291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/wp\/v2\/comments?post=8291"}],"version-history":[{"count":0,"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/wp\/v2\/posts\/8291\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/wp\/v2\/media?parent=8291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/wp\/v2\/categories?post=8291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/wp\/v2\/tags?post=8291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}