{"id":60049,"date":"2026-08-10T16:39:03","date_gmt":"2026-08-10T14:39:03","guid":{"rendered":"https:\/\/www.interflora.fr\/blog\/?p=60049"},"modified":"2026-06-23T17:16:08","modified_gmt":"2026-06-23T15:16:08","slug":"des-operations-florales-nationales-pour-creer-de-lemotion-en-boutique","status":"publish","type":"post","link":"https:\/\/www.interflora.fr\/blog\/des-operations-florales-nationales-pour-creer-de-lemotion-en-boutique\/","title":{"rendered":"Des op\u00e9rations florales nationales pour cr\u00e9er de l\u2019\u00e9motion en boutique"},"content":{"rendered":"\n

\u00c0 l\u2019occasion de temps forts cl\u00e9s du calendrier commercial, Interflora Entreprise accompagne les marques dans la cr\u00e9ation d\u2019attentions florales sur mesure, pens\u00e9es pour enrichir l\u2019exp\u00e9rience client en point de vente.<\/p>\n\n\n\n

Clarins : l\u2019\u00e9motion fleurit pour la F\u00eate des M\u00e8res<\/h2>\n\n\n\n
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Pour la F\u00eate des M\u00e8res, Clarins France a d\u00e9ploy\u00e9 une op\u00e9ration florale nationale avec Interflora Entreprise. Durant tout le week-end, les boutiques Clarins ont \u00e9t\u00e9 fleuries avec le bouquet L\u2019Adorable en grand format, issu de la collection r\u00e9seau Interflora. Une composition \u00e9l\u00e9gante et g\u00e9n\u00e9reuse, imagin\u00e9e pour apporter douceur, couleur et \u00e9motion \u00e0 l\u2019exp\u00e9rience en boutique.<\/p>\n<\/div>\n\n\n\n

Le dispositif s\u2019est \u00e9galement prolong\u00e9 dans les principaux corners Clarins de grands magasins, avec la distribution de roses \u00e0 l\u2019unit\u00e9. Cette attention a renforc\u00e9 la dimension relationnelle de l\u2019op\u00e9ration, en associant l\u2019univers du soin et de la beaut\u00e9 \u00e0 celui des fleurs et de l\u2019\u00e9motion.<\/p>\n\n\n\n

Bulgari : le bonheur du muguet en boutique<\/h2>\n\n\n\n
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\u00c0 l\u2019occasion du 1er mai, Bulgari a \u00e9galement fait appel \u00e0 Interflora Entreprise pour faire livrer des bottillons de muguet dans l\u2019ensemble de ses boutiques. Une attention embl\u00e9matique, distribu\u00e9e aux clients et aux \u00e9quipes, qui a permis de c\u00e9l\u00e9brer cette tradition tout en valorisant l\u2019accueil en point de vente.<\/p>\n<\/div>\n\n\n\n

IKKS : une rose, un sourire, un moment partag\u00e9<\/h2>\n\n\n\n

De son c\u00f4t\u00e9, IKKS a choisi d\u2019offrir une touche florale \u00e0 ses clients gr\u00e2ce \u00e0 l\u2019envoi, dans ses boutiques, de colis compos\u00e9s de 50 roses. Les \u00e9quipes ont ensuite pu les distribuer \u00e0 l\u2019unit\u00e9, cr\u00e9ant ainsi une interaction simple, chaleureuse et m\u00e9morable avec les visiteurs.<\/p>\n\n\n\n

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Gr\u00e2ce \u00e0 son r\u00e9seau d\u2019artisans fleuristes et \u00e0 son expertise des op\u00e9rations florales \u00e0 grande \u00e9chelle, Interflora Entreprise accompagne les enseignes dans le d\u00e9ploiement de dispositifs personnalis\u00e9s, partout en France. Ces collaborations illustrent la capacit\u00e9 d\u2019Interflora Entreprise \u00e0 concevoir des attentions florales adapt\u00e9es aux enjeux retail, \u00e9v\u00e9nementiels et relationnels des marques.<\/p>\n\n\n\n

\"Chlo\u00e9<\/div>

Chlo\u00e9 – Commerciale BtoB<\/h3><\/div>

Je suis celle qui transforme vos id\u00e9es en bouquets de solutions B2B \ud83c\udf38
Technico-Commerciale Service Entreprises, je suis l\u00e0 pour que chaque p\u00e9tale compte. Un projet ? Contactez moi !<\/p>

Contacter le service BtoB<\/span><\/path><\/svg><\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

\u00c0 l\u2019occasion de temps forts cl\u00e9s du calendrier commercial, Interflora Entreprise accompagne les marques dans la cr\u00e9ation d\u2019attentions florales sur 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