{"id":58760,"date":"2026-06-24T09:00:00","date_gmt":"2026-06-24T07:00:00","guid":{"rendered":"https:\/\/www.interflora.fr\/blog\/?p=58760"},"modified":"2026-06-23T16:44:00","modified_gmt":"2026-06-23T14:44:00","slug":"arthus-bertrand-x-interflora","status":"publish","type":"post","link":"https:\/\/www.interflora.fr\/blog\/arthus-bertrand-x-interflora\/","title":{"rendered":"Arthus Bertrand c\u00e9l\u00e8bre la F\u00eate des M\u00e8res avec une op\u00e9ration florale sign\u00e9e Interflora"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-7046822f alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-image uagb-block-1f9e439e wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/www.interflora.fr\/blog\/wp-content\/uploads\/2026\/05\/banner-arthusbertrand-interflora.jpg\" alt=\"\" class=\"uag-image-59448\" width=\"829\" height=\"207\" title=\"banner-arthusbertrand-interflora\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En mai 2025, \u00e0 l\u2019occasion de la F\u00eate des M\u00e8res, la maison Arthus Bertrand a fait appel \u00e0 Interflora pour imaginer et d\u00e9ployer une op\u00e9ration commerciale nationale au sein de ses boutiques. L\u2019objectif : accompagner ce temps fort du calendrier commercial avec une attention florale \u00e9l\u00e9gante et m\u00e9morable, en parfaite coh\u00e9rence avec l\u2019univers raffin\u00e9 de la marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le cadre de cette activation, 900 bouquets ont \u00e9t\u00e9 distribu\u00e9s lors des achats r\u00e9alis\u00e9s en boutique \u00e0 l\u2019occasion de la F\u00eate des M\u00e8res, sur l\u2019ensemble du territoire national. Cette op\u00e9ration a permis de valoriser l\u2019exp\u00e9rience client en point de vente, tout en renfor\u00e7ant la dimension \u00e9motionnelle et premium de ce moment d\u2019achat.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-4 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" data-id=\"58762\" src=\"https:\/\/www.interflora.fr\/blog\/wp-content\/uploads\/2026\/04\/bouquet-arthus-bertrand.jpg\" alt=\"\" class=\"wp-image-58762\" srcset=\"https:\/\/www.interflora.fr\/blog\/wp-content\/uploads\/2026\/04\/bouquet-arthus-bertrand.jpg 600w, https:\/\/www.interflora.fr\/blog\/wp-content\/uploads\/2026\/04\/bouquet-arthus-bertrand-225x300.jpg 225w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"58764\" src=\"https:\/\/www.interflora.fr\/blog\/wp-content\/uploads\/2026\/04\/cadeau-boutique-arthus-bertrand.jpg\" alt=\"\" class=\"wp-image-58764\" srcset=\"https:\/\/www.interflora.fr\/blog\/wp-content\/uploads\/2026\/04\/cadeau-boutique-arthus-bertrand.jpg 768w, https:\/\/www.interflora.fr\/blog\/wp-content\/uploads\/2026\/04\/cadeau-boutique-arthus-bertrand-225x300.jpg 225w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" data-id=\"58763\" src=\"https:\/\/www.interflora.fr\/blog\/wp-content\/uploads\/2026\/04\/cadeau-client-arthus-bertrand.jpg\" alt=\"\" class=\"wp-image-58763\" srcset=\"https:\/\/www.interflora.fr\/blog\/wp-content\/uploads\/2026\/04\/cadeau-client-arthus-bertrand.jpg 600w, https:\/\/www.interflora.fr\/blog\/wp-content\/uploads\/2026\/04\/cadeau-client-arthus-bertrand-225x300.jpg 225w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"58765\" src=\"https:\/\/www.interflora.fr\/blog\/wp-content\/uploads\/2026\/04\/cadeau-fete-des-meres-arthus-bertrand.jpg\" alt=\"\" class=\"wp-image-58765\" srcset=\"https:\/\/www.interflora.fr\/blog\/wp-content\/uploads\/2026\/04\/cadeau-fete-des-meres-arthus-bertrand.jpg 768w, https:\/\/www.interflora.fr\/blog\/wp-content\/uploads\/2026\/04\/cadeau-fete-des-meres-arthus-bertrand-225x300.jpg 225w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 son maillage logistique et \u00e0 son expertise des op\u00e9rations marketing florales, Interflora a accompagn\u00e9 Arthus Bertrand dans la mise en place d\u2019un dispositif sur mesure, pens\u00e9 pour r\u00e9pondre aux enjeux de qualit\u00e9, de coordination et de couverture nationale. Cette collaboration illustre la capacit\u00e9 d\u2019Interflora \u00e0 soutenir les enseignes et maisons de prestige dans leurs campagnes retail, \u00e9v\u00e9nementielles et relationnelles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00e9couvrez la pr\u00e9paration de l&rsquo;op\u00e9ration en vid\u00e9o<\/h3>\n\n\n\n<style data-wp-block-html=\"css\">\n.linkedin-embed {\n  width: 70%;\n  margin: 0 auto;\n}\n\n.linkedin-embed iframe {\n  width: 100% !important;\n  display: block;\n  height: 875px;\n}\n\n@media (max-width: 768px) {\n  .linkedin-embed {\n    width: 100%;\n  }\n  \n  .linkedin-embed iframe {\n    height: 650px; \/* ajuste jusqu'\u00e0 ce que l'espace blanc disparaisse *\/\n  }\n}\n<\/style>\n\n<script data-wp-block-html=\"js\">\n.linkedin-embed {\n  width: 100%;\n  max-width: 504px;\n  margin: 0 auto;\n  overflow: hidden;\n  height: 650px;\n}\n\n.linkedin-embed iframe {\n  width: 100% !important;\n  height: 1400px;\n  display: block;\n}\n<\/script>\n\n<div class=\"linkedin-embed\">\n  <iframe loading=\"lazy\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7336407964703993857?collapsed=1\" height=\"875\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Post int\u00e9gr\u00e9\"><\/iframe>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Quelle que soit l\u2019op\u00e9ration que vous souhaitez imaginer, Interflora vous accompagne avec des solutions florales sur mesure, pens\u00e9es pour vos clients, vos collaborateurs ou vos \u00e9v\u00e9nements. Pour en discuter, \u00e9crivez-nous \u00e0 solutionspro@interflora.fr<\/p>\n\n\n\n<div class=\"uagb-block-292f60d3 spectra-gbs-b2b-auteur1780415542232 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top  wp-block-uagb-info-box--has-margin\"><div class=\"uagb-infobox-margin-wrapper\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-content\"><img decoding=\"async\" src=\"https:\/\/www.interflora.fr\/blog\/wp-content\/uploads\/2026\/06\/chloe-bonnafoux-300x300.png\" alt=\"Chlo\u00e9 Bonnafoux, Technico Commerciale du service Entreprise d'Interflora\" width=\"\" height=\"0\" loading=\"lazy\"\/><\/div><div class=\"uagb-ifb-title-wrap\"><p class=\"uagb-ifb-title\">Chlo\u00e9 &#8211; Commerciale BtoB<\/p><\/div><p class=\"uagb-ifb-desc\">Je suis celle qui transforme vos id\u00e9es en bouquets de solutions B2B \ud83c\udf38 <br>Technico-Commerciale Service Entreprises, je suis l\u00e0 pour que chaque p\u00e9tale compte. Un projet ? Contactez moi !<\/p><div class=\"uagb-ifb-button-wrapper wp-block-button\"><a href=\"mailto:solutionspro@interflora.fr\" class=\"uagb-infobox-cta-link wp-block-button__link\" target=\"_self\" rel=\"noopener noreferrer\" onclick=\"return true;\"><span class=\"uagb-inline-editing\">Contacter le service BtoB<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M464 64C490.5 64 512 85.49 512 112C512 127.1 504.9 141.3 492.8 150.4L275.2 313.6C263.8 322.1 248.2 322.1 236.8 313.6L19.2 150.4C7.113 141.3 0 127.1 0 112C0 85.49 21.49 64 48 64H464zM217.6 339.2C240.4 356.3 271.6 356.3 294.4 339.2L512 176V384C512 419.3 483.3 448 448 448H64C28.65 448 0 419.3 0 384V176L217.6 339.2z\"><\/path><\/svg><\/a><\/div><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En mai 2025, \u00e0 l\u2019occasion de la F\u00eate des M\u00e8res, la maison Arthus Bertrand a fait appel \u00e0 Interflora pour [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":58763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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