{"id":14319,"date":"2016-03-26T14:22:34","date_gmt":"2016-03-26T13:22:34","guid":{"rendered":"http:\/\/www.interflora.fr\/blog\/?p=14319"},"modified":"2026-04-02T16:40:51","modified_gmt":"2026-04-02T14:40:51","slug":"amaryne-une-fleuriste-a-la-campagne","status":"publish","type":"post","link":"https:\/\/www.interflora.fr\/blog\/amaryne-une-fleuriste-a-la-campagne\/","title":{"rendered":"Amaryne, fleuriste de campagne"},"content":{"rendered":"

Amaryne, c\u2019est l\u2019histoire d\u2019un petit magasin de campagne dans le Nord de la France, qui attire aujourd\u2019hui des clients venus de toute la r\u00e9gion.<\/strong><\/p>\n

\"Marine
\nDans le Nord de la France, \u00e0 mi-chemin entre Lille et Valenciennes, Landas vit au rythme de ses deux milliers d\u2019habitants. Sur la place principale du village, la vie s\u2019organise autour de l\u2019\u00e9glise, la mairie et les commerces de proximit\u00e9.
\nCette petite cit\u00e9 o\u00f9 il fait bon vibre a la chance d\u2019avoir son propre fleuriste, Amaryne, qui a ouvert ses portes il y a environ trois ans. \u00ab Avant notre boutique, il y a eu un coiffeur, puis un marchand de fruits et l\u00e9gumes \u00bb, <\/em>se souvient Nathalie Charly.
\nPour la propri\u00e9taire des lieux, le magasin de fleurs<\/a> est \u00e0 l\u2019image de la douceur de vivre du village. \u00ab C\u2019est un endroit chaleureux, d\u00e9cor\u00e9 dans l\u2019esprit campagne. Les mat\u00e9riaux sont bruts, made in France : du bois, de la brique, des meubles industriels, des coussins de pailles et de cuir. Les clients appr\u00e9cient cet esprit chic \u00e0 la campagne. \u00bb<\/em><\/p>\n

Un esprit familial qui pla\u00eet beaucoup
\naux clients<\/h2>\n

Aux c\u00f4t\u00e9s de la patronne, sa fille Maryne et Matilde s\u2019affairent dans la boutique. \u00ab J\u2019ai beaucoup de respect pour mes employ\u00e9es. Nous travaillons dans un esprit familial qui pla\u00eet beaucoup \u00e0 nos clients. \u00bb<\/em> Une volont\u00e9 de bien-\u00eatre qui s\u2019explique en partie par l\u2019exp\u00e9rience de Nathalie. Salari\u00e9e durant de nombreuses ann\u00e9es, elle a attendu 40 ans pour se tourner vers le m\u00e9tier de fleuriste, \u00ab ce projet qui me tenait tant \u00e0 c\u0153ur \u00bb<\/em> !
\nPour mener \u00e0 bien son entreprise, Nathalie ne m\u00e9nage pas ses efforts, surtout dans un contexte \u00e9conomique difficile et face \u00e0 la concurrence de la grande distribution. \u00ab Je vais m\u2019approvisionner deux \u00e0 trois fois par semaine en Belgique, soit 160 km aller-retour, afin de proposer une offre diversifi\u00e9e et des produits de qualit\u00e9. \u00bb<\/em>
\nLe concept s\u00e9duit, car on se d\u00e9place de loin, depuis Saint-Quentin ou Arras, pour venir chez Amaryne. Un succ\u00e8s que la fleuriste partage volontiers avec la marque Interflora, \u00e0 laquelle elle adh\u00e8re depuis ses d\u00e9buts : \u00ab Cela nous permet d\u2019am\u00e9liorer nos ventes bien s\u00fbr, mais aussi d\u2019attirer de nouveaux clients. La notori\u00e9t\u00e9 d\u2019Interflora est un gage de qualit\u00e9 ! \u00bb<\/em><\/p>\n

\"Amaryne<\/p>\n

\"Amaryne<\/p>\n

\n
\n

Le choix de la qualit\u00e9 et de la diversit\u00e9<\/h2>\n

Si Amaryne attire aussi bien les habitants de Landas que des clients des villes environnantes ou des touristes de passage, c\u2019est parce que Nathalie Charly propose une offre tr\u00e8s diversifi\u00e9e. \u00ab Nous travaillons beaucoup la d\u00e9coration afin de sortir de l\u2019ordinaire, que ce soit en vitrine ou \u00e0 l\u2019int\u00e9rieur du magasin. Nos clients ne viennent pas uniquement pour trouver des fleurs, nous leur proposons aussi des objets de d\u00e9coration, des parfums d\u2019ambiance, du th\u00e9 haut de gamme, de la maroquinerie, de la bijouterie ou des objets lumineux. \u00bb<\/em> Le tout dans une r\u00e9elle volont\u00e9 de qualit\u00e9 ! \u00ab Nos clients appr\u00e9cient nos bouquets parce qu\u2019ils sont frais et qu\u2019ils durent longtemps\u2026 Peut-\u00eatre m\u00eame trop <\/em>\u00bb, plaisante Nathalie.<\/p>\n<\/div>\n<\/div>\n

\u00a9 Matthieu Langrand<\/p>\n","protected":false},"excerpt":{"rendered":"

Amaryne, c\u2019est l\u2019histoire d\u2019un petit magasin de campagne dans le Nord de la France, qui attire aujourd\u2019hui des clients venus 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