{"id":13196,"date":"2014-10-14T16:10:58","date_gmt":"2014-10-14T14:10:58","guid":{"rendered":"http:\/\/www.interflora.fr\/blog\/?p=13196"},"modified":"2014-10-14T16:10:58","modified_gmt":"2014-10-14T14:10:58","slug":"interflora-aux-trophees-de-le-commerce","status":"publish","type":"post","link":"https:\/\/www.interflora.fr\/blog\/interflora-aux-trophees-de-le-commerce\/","title":{"rendered":"L’or aux Troph\u00e9es de l’E-Commerce"},"content":{"rendered":"

Apr\u00e8s avoir \u00e9t\u00e9 r\u00e9compens\u00e9e pour son site mobile et son magazine d\u2019information \u00e0 destination de son r\u00e9seau de fleuristes, Interflora d\u00e9croche le Troph\u00e9e de l\u2019E-Commerce 2014 pour son nouveau site Internet, dans la cat\u00e9gorie \u00ab Design \u00bb.<\/strong><\/p>\n

\"\"
Le directeur g\u00e9n\u00e9ral d\u2019Interflora Eric Ledroux,
\naux c\u00f4t\u00e9s des repr\u00e9sentants
\nd\u2019Aubade et Lacoste.<\/figcaption><\/figure>
\nLe Troph\u00e9e de l\u2019E-Commerce 2014 a \u00e9t\u00e9 d\u00e9cern\u00e9 d\u00e9but octobre \u00e0 Interflora<\/a> pour son nouveau site Internet, dans la cat\u00e9gorie \u00ab Design \u00bb. L\u2019\u00e9v\u00e9nement, qui s\u2019est d\u00e9roul\u00e9 dans les d\u00e9cors somptueux du Palais Brongniart, dans le IIe arrondissement, rassemblait quelques 500 acteurs influents de l\u2019univers de l\u2019e-commerce fran\u00e7ais.
\n\u00ab C\u2019est une grande fiert\u00e9 que notre marque soit port\u00e9e en exemple dans le milieu de l\u2019e-commerce \u00bb, <\/em>commente Eric Ledroux, le directeur g\u00e9n\u00e9ral de la marque. Interflora d\u00e9croche ainsi le troph\u00e9e d\u2019or devant Aubade et Lacoste, qui h\u00e9ritent respectivement des troph\u00e9es d\u2019argent et de bronze. L\u2019ann\u00e9e pr\u00e9c\u00e9dente, ce m\u00eame prix avait \u00e9t\u00e9 remport\u00e9 par Fauchon.<\/p>\n

\u00ab Un site \u00e0 la hauteur des performances
\net des ambitions de la marque \u00bb<\/h2>\n

\u00ab Qualit\u00e9s esth\u00e9tiques, qualit\u00e9s fonctionnelles, originalit\u00e9 du concept graphique ; la cat\u00e9gorie design r\u00e9compense les innovations mises en \u0153uvre dans la conception et le d\u00e9ploiement d\u2019un site e-commerce \u00bb,<\/em> rappelle de son c\u00f4t\u00e9 l\u2019agence digitale sp\u00e9cialiste de l\u2019e-commerce altima\u00b0, partenaire du leader fran\u00e7ais de la transmission florale.
\n\u00ab Interflora est le leader de son \u00e9cosyst\u00e8me, et nous avons voulu que ce nouveau site soit \u00e0 la hauteur des performances et des ambitions de la marque \u00bb, <\/em> pr\u00e9cise St\u00e9phane Lecouturier, son directeur du design. Depuis 1997, altima\u00b0 accompagne des grands noms de la distribution, de la mode, de la finance, du tourisme et des m\u00e9dias. Ses six agences sont bas\u00e9es en France, en Russie et en Chine.
\n 
\n\"\"<\/a>
\n\u00a9 Interflora \/ DR Troph\u00e9es de l’E-Commerce<\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s avoir \u00e9t\u00e9 r\u00e9compens\u00e9e pour son site mobile et son magazine d\u2019information \u00e0 destination de son r\u00e9seau de fleuristes, Interflora […]<\/p>\n","protected":false},"author":1,"featured_media":13197,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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magazine d\u2019information d\u00e9di\u00e9 \u00e0 ses fleuristes, Interflora d\u00e9croche le Troph\u00e9e de l\u2019E-Commerce 2014."},"_links":{"self":[{"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/wp\/v2\/posts\/13196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/wp\/v2\/comments?post=13196"}],"version-history":[{"count":0,"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/wp\/v2\/posts\/13196\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/wp\/v2\/media?parent=13196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/wp\/v2\/categories?post=13196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.interflora.fr\/blog\/wp-json\/wp\/v2\/tags?post=13196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}